How Socratik helped /skin regimen/ drive 308% more traffic to their e-commerce site.

Increase in Organic Traffic
Over 8 Months
0 %
Referring Domains Built
0 +
Increase in Number of Keywords Ranking in Top 20
0 %

In only eight months, Socratik was able to help the skincare brand, /skin regimen/ grow their organic traffic by more than 308%. Through high-quality content marketing, we generated 60+ referring domains and built top and middle funnel content to support overall site growth. View the full case study below.

” Working with Socratik has been truly wonderful. Some of the organic keywords weโ€™ve managed to rank for as such a new brand in a highly competitive space have been very impressive. They provide really detailed reports and insights which can inform your strategy far beyond SEO and I appreciate that theyโ€™re always willing to help or offer advice on other e-commerce challenges. “

Hannah Dixon

Director of Marketing, /skin regimen/

Why You Need Seo For Your Website

/skin regimen/ is a professional skincare line, sold in spas, retail and online, and marketed to urban millennials. When we spoke to their Director of Marketing, she knew that SEO was a critical component of her media mix and necessary to reach her acquisition goals.

1

The Challenge

Trouble breaking through in an ultra-competitive niche

Beauty is one of the most competitive online niches, especially as a newer brand. When competing against retailers brands like Sephora, Amazon, Allure, & Ulta it can seem impossible to break through onto the first page.

The /skin regimen/ director of marketing, Hannah Dixon realized that in order to start driving sales online, she needed to find a way to grow brand awareness in this crowded market.

2

The Solution

A full-scale SEO campaign

We began by performing keyword research to ensure each page on skinregimen.com was targeting relevant search queries used by potential customers. We developed a keyword strategy based on search demand of relevant terms to /skin regimen/โ€™s offerings, and competitiveness.

We applied the keyword strategy to the website by manually optimizing each page on skinregimen.com, ensuring all pages optimally targeted high-converting keywords, and that all SEO elements followed Googleโ€™s best practices.

In order to rank for these highly competitive keywords, we needed to increase the overall domain authority of the new /skin regimen/ website. We have since launched link-building campaigns that consistently build 15 links per month.

Additionally, we have worked together with the /skin regimen/ team to produce 12 long-form, quality blog posts, each with the goal of driving traffic
and revenue.

3

The Results

Significant organic growth

Our full-scale SEO campaign significantly increased the visibility of /skin regimen/ in search engines.

So far, we achieved the following:

  • +308% growth in organic traffic since launching the first-ever, full-scale SEO campaign
  • Non-branded traffic increased from 51 organic visits to 3,550
  • The number of keywords ranking went from 730 to 4,300

Ready to start driving traffic?

SEO Auditing and Strategy

From your code & your site structure to your content and backlinks, we analyze your site from every angle.

You get a clear, comprehensive picture of where to focus to move the needle, explained in plain English.

Technical SEO Consulting

No matter how large, complex, or mission-official your web presence, weโ€™ll pull apart every element of your site to identify issues imacting performance.

Then, weโ€™ll fix them. Easy as that.