SEO Case Study for E-Commerce Skincare Brand

How Socratik helped /skin regimen/ drive 308% more traffic to their e-commerce site.

In only eight months, Socratik was able to help the skincare brand, /skin regimen/ grow their organic traffic by more than 308%. Through high-quality content marketing, we generated 60+ referring domains and built top and middle funnel content to support overall site growth. View the full case study below.

" Working with Socratik has been truly wonderful. Some of the organic keywords we’ve managed to rank for as such a new brand in a highly competitive space have been very impressive. They provide really detailed reports and insights which can inform your strategy far beyond SEO and I appreciate that they’re always willing to help or offer advice on other e-commerce challenges. "

Hannah Dixon

Director of Marketing, /skin regimen/

308%

Increase in organic traffic over 8 months

60+

Referring domains built

668%

Increase in number of keywords ranking in top 20

Services Provided

Content Marketing, SEO, CRO

Industry

Skincare (ecommerce)

The Client

/skin regimen/

/skin regimen/ is a professional skincare line, sold in spas, retail and online, and marketed to urban millennials. When we spoke to their Director of Marketing, she knew that SEO was a critical component of her media mix and necessary to reach her acquisition goals.

The Challenge

Trouble breaking through in an ultra-competitive niche

Beauty is one of the most competitive online niches, especially as a newer brand. When competing against retailers brands like Sephora, Amazon, Allure, & Ulta it can seem impossible to break through onto the first page.

The /skin regimen/ director of marketing, Hannah Dixon realized that in order to start driving sales online, she needed to find a way to grow brand awareness in this crowded market.

The Solution

A full-scale SEO campaign

We began by performing keyword research to ensure each page on skinregimen.com was targeting relevant search queries used by potential customers. We developed a keyword strategy based on search demand of relevant terms to /skin regimen/’s offerings, and competitiveness.

We applied the keyword strategy to the website by manually optimizing each page on skinregimen.com, ensuring all pages optimally targeted high-converting keywords, and that all SEO elements followed Google’s best practices.

In order to rank for these highly competitive keywords, we needed to increase the overall domain authority of the new /skin regimen/ website. We have since launched link-building campaigns that consistently build 15 links per month.

Additionally, we have worked together with the /skin regimen/ team to produce 12 long-form, quality blog posts, each with the goal of driving traffic
and revenue.

The Results

Significant organic growth

Our full-scale SEO campaign significantly increased the visibility of /skin regimen/ in search engines.

So far, we achieved the following:

+308% growth in organic traffic since launching the first-ever, full-scale SEO campaign
Non-branded traffic increased from 51 organic visits to 3,550
The number of keywords ranking went from 730 to 4,300