Company description 

Socratik is a fast-growing, gritty SEO agency serving clients in a variety of industries, such as healthcare, e-commerce, luxury beauty, travel and tourism, and more. We’re a tight-knit, remote agency with an agile team of SEO-obsessed individuals. 

Job Description

Socratik is looking for a full-time Outreach Analyst to join our fully remote team. The mission of this role is to oversee all of the moving parts of our several link-building campaigns to ensure we maintain high quality as we scale the business. The Outreach Analyst will be responsible for monitoring all aspects of link building to make sure we stay on track and continue to exceed client expectations and hit our goals. 

We’re looking for proactive candidates with a strength in organization, project management, meticulous attention to detail, and someone who thrives as a team player.

This person will be working directly with the Outreach Specialist, as well as managing a team of Outreach Coordinators. Being a team player with strong communication skills will set you up for success in this role.

You are:

• Hungry to learn
• Independently proactive and self-motivated
• Highly organized with keen attention to detail
• A team player, helpful and supportive to others
• Accountable and responsive (as a remote team, this is a must!)

We are:

• Invested in providing real solutions to real problems
• Trustworthy partners, valuing client results over company profit 
• Always learning, growing, and furthering our skillsets 
• Big fans of celebrating wins

Responsibilities:

Outreach Campaign Development & Management:

• Setting up link building workspaces in Google Sheets for new accounts, ensuring link book automation is functioning (formulas, etc.)
• Creating and managing effective campaigns in Pitchbox
• Assigning targets based on Outreach Strategist’s suggestions
• Proactively ask questions to your team’s Outreach Strategist regarding project details that need additional clarity to ensure timely delivery for all client or internal deliverables
• Contribute to weekly outreach updates and own AdHoc requests from Team Leads and Clients 
• Supports the  monthly report process by compiling data and  delivering  to the Outreach Strategist for review, approval, and delivery

Link Building + SEO Activities:

• Learn fundamental basics of SEO and the role link building plays
• Stay on top of industry trends and best practices for new link building tactics to explore
• Learn how to independently conduct backlink audits, competitive analysis, and how to measure performance of link targets 
• Cross-collaborate with the SEO team on link building goals, targets, and performance
• Measure monthly link building performance by analyzing keyword rankings of target pages across campaigns

Link Building Project Management:

• Assign link building tasks in Asana to the Outreach team to track and hit deadlines for all ongoing campaigns
• Assign link building campaign targets based on SEO strategy for all accounts
• Routine check link books and Pitchbox to monitor all aspects of link building campaigns, such as correct anchor text, link targets, guest post topics and angles, status, etc. providing feedback to team members when necessary
• Keep a pulse on all progress of campaigns to ensure we are hitting monthly link building goals and targets across all accounts 
• Handle miscellaneous project management activities that arise related to link building and outreach

Contractor Management & Administration Support

• Leads onboarding PM and training process for new Outreach Coordinators
• Host internal meetings with the Outreach support team in order to align on activities, work progress, link building status, and hitting link goals
• Serve as the internal POC for the Outreach Coordinator team via Slack and Asana, being available to answer any questions and provide guidance on direction for link building campaigns
• Weekly and monthly planning support for Outreach Coordinators, including:
  • Filling out contractor link books
  • Staying on top of work progress and adjusting outreach strategy if not
  • Making sure response rate stays up to par
  • Monitoring progress on accounts including inboxes, assigning targets, conducting 1:1s, creating meeting agendas
• Supporting admin tasks of  writer management (for guest posts for link building campaigns) regarding accounting and submitting payments

Persona Management and Support

• Support content production for new content on all persona websites by working with SEO team and writers to develop strong content
• Support publication of content to persona websites if needed 

Tools and Software Skills

• Proficient with Google Analytics & Google Search Console
• Competent in Google Sheets/Google Suite
• Various SEO software
  • SEMRush
  • Ahrefs
  • Pitchbox
• Asana for project management
• Remote communication in Slack

Qualifications:

• Recent grad with internship experience in digital marketing, or 1 year of experience in digital marketing or related field 
• Extremely comfortable working in Excel / Google Sheets 
• Organizational and project management skills, including the ability to prioritize and manage multiple deliverables on tight timelines
• Have experience working as part of a remote team
• Outstanding Interpersonal and communication (written and verbal) skills

Our Benefits

• Fully remote team – option to work from  anywhere in the US
• Unlimited vacation & PTO 
• Monthly Stipend for health insurance 
• Retirement plan with company match
• Competitive bonus structure
• Prioritized “Work-Life Balance” – we work to live, not live to work
• Support career development – we’ll cover things like online courses, conferences, training, etc. for you to further your career 
• “Open door” policy – we believe in transparent and ongoing feedback
• Revenue-share opportunities for select projects