From Overhaul to Outperform: 513% Traffic Boost for Davines
Davines, a premium global haircare brand, partnered with Socratik to navigate a major website redesign and elevate their SEO performance in an increasingly competitive beauty market. Through a holistic SEO strategy that included technical SEO, content marketing, and link building, Davines saw a 513% increase in monthly organic traffic and a 50% increase in monthly organic revenue. We also trained over 100 team members during a global two-day SEO education initiative to embed SEO best practices into their digital culture.
About Davines
Founded in Parma, Italy, Davines is an international beauty brand recognized for its high-end, sustainable haircare products. With a commitment to environmental responsibility and innovative beauty solutions, Davines operates in multiple regions with a global customer base and a strong focus on digital growth.
1
The Challenge
In 2019, Davines faced a high-stakes website redesign while also targeting ambitious digital revenue growth. The existing site was not SEO-optimized, and the brand’s digital ecosystem was fragmented across eight regional subdomains, each with separate Shopify instances and hundreds of SKUs. Key challenges included:
- Technical SEO:
The global site had been built without SEO foundations. Retrofitting SEO across multiple regions and coordinating with a development team in Italy presented both structural and language-based challenges. - Content Marketing:
Despite years of publishing blog content, none of it followed a keyword strategy. Valuable content lacked rankings and failed to drive traffic. - Link Building:
The PR team maintained strict brand-alignment standards, which narrowed potential backlink partners. Every outreach effort had to meet both branding and SEO quality benchmarks.
2
Our Approach
To help Davines achieve their digital goals and overcome foundational SEO challenges, Socratik delivered a comprehensive strategy spanning technical SEO, content, and link building. Our work included:
- Website Relaunch Support: We ensured the new site was launched with SEO best practices embedded from the start, preserving and strengthening organic performance.
- Hreflang Implementation: We implemented hreflang tags across global properties to support international SEO and regional subdomains.
- Category Page Development: We created and optimized key category pages to improve keyword targeting, site structure, and user experience.
- Content Strategy Development: We introduced a keyword-driven content approach, optimizing existing content to drive rankings and organic traffic.
- Strategic Link Building: We executed a targeted outreach strategy that earned backlinks exclusively from high-authority, brand-aligned websites, meeting Davines’ strict PR standards.
- Agile Updates for Emerging Traffic Channels: With the introduction of Google’s AI Overviews, AI-driven search, and conversational chatbots, we adapted our technical, content, and backlink strategies to ensure they not only aligned with SEO best practices but were also optimized for large language models (LLMs). These adjustments led to a 130% increase in AI-referred traffic and a 38% increase in revenue from AI-referred traffic.
3
The Results
Through our partnership with Davines, Socratik helped the brand achieve extraordinary results across their global digital presence. Monthly organic traffic skyrocketed by 513%, dramatically expanding their online visibility and audience reach. This surge in traffic translated directly into business growth, driving a 50% increase in monthly organic revenue and contributing to over $6 million in total organic revenue since the start of our engagement. Beyond these immediate performance metrics, we also empowered Davines’ internal team by training more than 100 employees during a global two-day SEO education initiative, embedding SEO best practices into the company’s digital culture and ensuring sustainable, long-term success.
