How Socratik helped /skin regimen/ drive 308% more traffic to their e-commerce site.
In only eight months, Socratik was able to help the skincare brand, /skin regimen/ grow their organic traffic by more than 308%. Through high-quality content marketing, we generated 60+ referring domains and built top and middle funnel content to support overall site growth. View the full case study below.
Increase in organic traffic over 8 months
Referring domains built
Increase in number of keywords ranking in top 20
Content Marketing, SEO, CRO
Trouble breaking through in an ultra-competitive niche
Beauty is one of the most competitive online niches, especially as a newer brand. When competing against retailers brands like Sephora, Amazon, Allure, & Ulta it can seem impossible to break through onto the first page.
The /skin regimen/ director of marketing, Hannah Dixon realized that in order to start driving sales online, she needed to find a way to grow brand awareness in this crowded market.
A full-scale SEO campaign
We began by performing keyword research to ensure each page on skinregimen.com was targeting relevant search queries used by potential customers. We developed a keyword strategy based on search demand of relevant terms to /skin regimen/’s offerings, and competitiveness.
We applied the keyword strategy to the website by manually optimizing each page on skinregimen.com, ensuring all pages optimally targeted high-converting keywords, and that all SEO elements followed Google’s best practices.
In order to rank for these highly competitive keywords, we needed to increase the overall domain authority of the new /skin regimen/ website. We have since launched link-building campaigns that consistently build 15 links per month.
Additionally, we have worked together with the /skin regimen/ team to produce 12 long-form, quality blog posts, each with the goal of driving traffic
Significant organic growth
Our full-scale SEO campaign significantly increased the visibility of /skin regimen/ in search engines.
So far, we achieved the following:
- +308% growth in organic traffic since launching the first-ever, full-scale SEO campaign
- Non-branded traffic increased from 51 organic visits to 3,550
- The number of keywords ranking went from 730 to 4,300