How we helped Celebrity Cruises drive 198% more qualified organic visits
After one year of consistent execution, we helped Celebrity Cruises increase organic traffic to business-critical landing pages by approximately 198%. To do this, our teams collaboratively worked together and launched full-scale content marketing campaigns to win top SERP rankings for key cruising terms.
Increase in organic traffic over 12 months
Backlinks earned through content marketing
Increase in average keyword ranking
Content Marketing, Technical SEO
Celebrity Cruises is a luxury cruises line which operates globally. Though Celebrity Cruises has a highly authoritative website which ranks well for thousands of revenue-generating keywords, the cruising industry is incredibly competitive. Alex, the Director of Search marketing at Celebrity Cruises, understood this and reached out to Socratik for some additional SEO execution.
Trouble breaking through in an ultra-competitive niche
Targeted content marketing leads to increased domain authority and ranking
Through content marketing campaigns, Socratik aimed to strengthen the overall domain rating of Celebritycruises.com, as well as increase the visibility of specific destination landing pages.
To increase Celebrity Cruises’ search market share, the Socratik team executed two crucial SEO strategies:
- Audit and fix technical SEO errors
- When Socratik was brought on, there were thousands of technical SEO errors, making it difficult for Google’s crawlers to properly crawl and index the website.
- Our team delivered and implemented a prioritized work plan that resolved the outstanding issues, greatly improving the website’s overall health.
- Develop and execute link building campaigns
- With the technical SEO fixes in place, the Socratik team shifted focus to improving the authority of the website through content marketing, link-earning campaigns.
- Over the course of the year, 200 backlinks were earned, linking to business-critical landing pages.
Significant Organic Gains to Business-Critical Landing Pages
After a year of content marketing and link-earning efforts that targeted 35 landing pages, Celebritycruises.com has increased search engine rankings.
From February 2019 to February 2020, we increased organic traffic to the following pages